Heineken's "Social off socials" encourages stepping off social
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
This made me laugh. How irrelevant is UFO's to shoe polish? Oh, so very. But it does tell me what I need to know - this polish gives you really shiny shoes. Which could be useful if there's a UFO-attack. ;) Euro RSCG Buenos Aires did this print ad.
Link to larger print ad
Update! There's a TV commercial to go with this here:
Kudos: Gustavo Reyes, Executive Creative Director
Maxi Sánchez, Creative Director
Mariano Duhalde, Creative Director
Pedro Pappalardo, Creative Director
Ivan Zimmermann, Art Director
Rodrigo Raices, Copywriter