Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
I have always loved the idea of fresh produce boxes delivered to me and began subscribing to hyper-local ones where I lived near farmlands when my baby was still a baby. It was nice to be able to support local farms, and get fresh produce.
Tapping into that convenience, and the fact that a lot of us simply don't have time to go to the supermarket and smell the tomatoes, and using the insight that food waste is proper waste, Oddbox now packages produce that has been rejected from the shiny supermarket spotlights because it was too big, too small, or even too bendy. I've seen this insight in some ads that have correctly begun stalking me on social media (because I love this vegetable delivery service idea), but it wasn't until now that I saw an ad that made me want to buy a specific one.
All they had to do to sell me was add a bit of British humor and delivery to the concept of Oddbox. If they continue down this Oddbox and oddly matched neighbour's route, I can see these boxes being big business in the UK very soon.
Please do an "odd couple" roommate situation where the only thing they can agree on is odd-sized veg!
Creative director - Fiona White
Creative director - Michele Bona
Creative - Kirsty McKinlay
Head of Strategy - Tom Newton
Strategist - Bianca de Sousa
Client Services Director - Jo Hill
Media planning and buying - Squadron Venture Media
Production Company - Studio Yes
Exec Producer - Zoë Waller
Producer - Victoria Ayettey
Director - Marysue Masson
DOP - Marcus Domleo
Art Director - Chris Williams
Costume Designer- Emily Pirouet
H&MU - Christine Hillhouse
Gaffer - Barry Keegan
Grip - Jack Jackson
PM - Holly Newman
1st AD - Kerry Green
Grade - Coffee & TV
Sound Mix - Guilt Free Audio
VO - Helen Barford
Music - Chris Morris, Stewart Barnes
Music licencing - SoundslikePublishing