Today we bring you Part Seven of the ongoing Official AdLand Advertising Tutorial. This time, we thought we'd share some helpful (and not so helpful) advice on creating The Case Study. Professors teaching class today: Kidsleepy and yours truly Åsk Dabitch Wäppling. Chapter One: Sincere advice for those unfamiliar with sarcasm.
The longer the better. Five minutes is your minimum amount. Think of it as a logo: The bigger, the better.
Always choose a song that is either a) Indie b) Was a huge hit last year c) Is something that starts quietly, and builds to a rousing finish. When in doubt, use Florence and the Machine's "Dog Days Are Over," Temper Trap's "Sweet Disposition" or anything by Coldplay or Band of Horses.
There are three types of lies. Lies. Damned lies. Statistics. And a return on investment is over 100%. (Learning how to count isn't that important, everyone in advertising thinks 2+2=5. )
Feel free to exaggerate. ROI of 300% is only the beginning. Remember, you didn't just make an ad. You started a revolution. Or stopped one.
