Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
What do you get when you add Nasim Pedrad + Rockabilly, Jay Pharoah + Rocker, Kumail Nanjiani + Surfer, Cecily Strong + Hippie and Jay Pharoah + Cowboy? You get a really bad ad with a bunch of borrowed interest and zero idea. Not like Old Navy has ever been known for doing ads that are idea-based, but this one is really weird because it feels like it really wants to be a Gap ad.
What a thing to aspire to.
Client: Old Navy
Agency: Chandelier Creative
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Senior Account Manager: Olivia Kaufman
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Prettybird
Director: Matt Piedmont
Executive Producers: Ali Brown
Director of Photography: Giles Dunning
Editorial: Cut + Run
Editor: Jay Nelson
Executive Producer: Amburr Farls
Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Matthew Loranger