In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Agency: Wieden + Kennedy, Amsterdam
Director: Brian Lee Hughes, Rokkit, London
Titles: Engine, Door, Camel
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Al Moseley, John Norman
Creative Directors: Sue Anderson, Richard Walker
Copywriter: Gregg Clampffer
Art Director: Michael Barker
Agency Producer: Cimen Ekici
Agency Executive Producer: Tom Dunlap
Production Company: Rokkit, London
Director: Brian Lee Hughes
Executive Producer: Dan Dickenson
Producer: Julia Fetterman
Editor: Ken Rosenburg (Joint Amsterdam), Julian Tranquille (Cut & Run)
Post-Production company: Rushes, London
Sound Design: FC Walvisch
Music: Human Worldwide
