Old Spice - The Man Your Man Could Smell Like - (2010) :30

Old Spice nails it, I will buy the lot. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it! I'm officially proposing.


Well done Wieden+Kennedy!

Agency: Wieden+Kennedy
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman Agency
Producer: Erin Goodsell/Ben Grylewicz
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez/Jess Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias, Final Cut
Sound Design/Arrangement: Lime Studios
Art Director: Craig Allen/Eric Kallman
Post Production: Saima Awan

Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

​Grand Prix winner, Cannes Lions 2010

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caffeinegoddess's picture

Fantastic! One of the best ads of the year so far, me thinks.

payote's picture

Great writing, great art direction, great direction, great set design, great performance.

Dabitch's picture

"I'm on a horse" just kills me.

fairuse's picture

This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

Dabitch's picture

I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

A Lesbian Sold You That's picture

I'm a lesbian but I'm looking at this naked man and loving it. A deserved winner at Cannes!

Brent T.L.'s picture

Nobody cares that you're a lesbian.

I'm not a lesbian's picture

Seriously, what a weird comment. The blog has now been made private