In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A couple of months ago I was working on a brief for a financial company which seemed intrinsically and fundamentally boring. The client briefed us pretty tight; everything had to be about professionalism. Professionalism was the word of the day. But how on earth could I make professionalism cool? A planner told me: "Unpack that word. Think of it as being more than just one thing." And I realised professionalism also meant honesty
Client: Oncam
Chief Marketing Officer: Richard Morgans
Digital & Social Media Marketing Manager: Therese Hume
Agency: 41? 29!
Agency President: Alemsah Ozturk
Creative Director: Seren Koroglu
Creative Group: Alperen Altınoz
