OPPO and Sid Lee Invite Fans to Show Off Their Own UEFA Champions League Tricks in TikTok Challenge

Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League and connect the partnership to OPPO’s new brand proposal “Inspiration Ahead.”

The digital campaign, called #OPPOShadowSkills, features influencers and football freestylers inviting TikTok users to showcase their footballing prowess, inspired by the skills on display each week during the UEFA Champions League. From Haaland’s gravity-defying headers to Bellingham’s clinical finishing, users have been trying, and not always succeeding to replicate their heroes.

The challenge was created to raise brand awareness and focus on the OPPO Reno8’s unique product feature - powerful night video and imaging technology - ensuring quality shots in low-light environments. In effect, making the unseeable seeable, whilst showcasing real fan stories of all the practice that happens behind the scenes in order to reach the top.

Running for the duration of the UCL Group Stages, the campaign invites fans to recreate the best skills on display after each match. They are then incentivised to post videos of the skills they’ve recreated with the very best #OPPOShadowSkills in line to win prizes including UEFA Champions League tickets and OPPO Reno8 phones.

The campaign was launched on the 21st September with the influencers sharing a call-to-action film on their social channels, alongside an impactful Key Visual with the tag line ‘Dare to Shine’. A hero film (launching 25th October) and additional films were created by the influencers demonstrating and encouraging fans to recreate the best tricks from the UCL matches.

Eliza Li, CMO, OPPO Western Europe Commented:The campaign was effectively planned and executed. It connects OPPO with users through the UEFA partnership and showcases OPPO's aim to inspire people through our products in a creative way.”

Stephan Hall, CEO, Sid Lee London: “OPPO plus Tik-Tok plus UEFA Champions League, What a line up!! We’re delighted with the result and very much look forward to continuing to build OPPO’s brand through their sport partnerships.”

OPPO and Sid Lee Invite Fans to Show Off Their Own UEFA Champions League Tricks in TikTok Challenge

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Credits OPPO

CMO: Eliza Li

Brand Lead: Vita Hsu

Project Lead: Trevor Wang

Digital Lead: Lily Jiang

Credits SidLee

ECD: Stephane Soussan

Copywriter: Max Harrington

Art Director: Jessy Kikabou

Business and Operations Directors: Gareth Hall/Mike Grumbridge

Project Lead: Sam Bridgwater

Digital Lead: Cassandre Geron

Producers: Lucy Dunn/Darren Young

Credits Kode (Production House)

Director: Pete Banks

Exec producer: Jack Goodwin

Producer: Rob Wildsmith

Line producer: Sam Katz

Agency: Sid Lee

Production manager: Hannah Bilverstone

Production assistant: Pete Wilson

Production runner: Barney Hartwill

Location manager: Tom Elgood

DOP: Noël Schoolderman

Focus puller: Ant Hugill

Clapper loader: Steph Holby

Steadi cam: Josh Brooks

Grip: Daniel Essex

Grip assist: Josh Bull

Self shooter: Ricky Gibb

DIT: Ben Manning-Wade

Playback operator: Liam Coles

Camera car driver: Anthony Bugge

1^st AD: Andrew Potter

2^nd AD: Andrew Vanneck

Runners: Kleo Andreou, James Williams

Drone OP: Barney Clark

VFX Supervisor: Dave Aldhouse

Sound recordist: Michal Kuligowski

Gaffer: Mik Casserly

Electricians: Paul Facer, Bruce McHaggy, Vianni Kernanet

Genny OPP: Darren Jackson

Art Director: James Middleton

Art assistants: Yousif Al-Karaghouli, Tomomi Kishimoto, Jude Lilley

Sports Choreo: Andy Ansah

Wardrobe: Krishan Parmer, Suzie Street

Hair & Make-up: Lu Hinton

HMU assistant: Sarah Buitelaar

1st AD: Andrew Potter

2nd AD: Andrew Vanneck