Ownr - The Joys of Small Business / Microbrewery (2022) :30 (Canada)

The new campaign is led by three spots, all of them filmed as a cinematic one-shot to add a layer of authenticity and immersion. The spots are also running as 15- and 6-second versions. 

They show a variety of small business owners taking on the unexpected in stride — from a contractor managing his overly-involved client and an unwelcome critter encounter; to a brewery owner watching as an employee sends a display of beer cans cascading across the floor; to an agency founder extinguishing the office printer that has gone up in flames.

“We wanted to create a campaign that demonstrated just how chaotic it can feel to own a small business,” said Francheska Galloway-Davis, Creative Director at The Garden. “We worked with the director and photographer to create highly choreographed, unique scenarios across video and print where our heroes are surrounded by chaos but confident because they know Ownr has their back.”

Campaign Title: Make Small Business Easy Less Hard”

Client: Ownr

CEO & Co-Founder of Ownr: Shadi McIsaac

Head of Marketing, Ownr at RBC Ventures: Zaeem Sarwar

Head of Marketing at RBC Ventures: Dawn Bednarski

Senior Growth Marketing Manager, Ownr at RBC Ventures: Nilson Junior

Agency: The Garden

Co-Founder/ Chief Creative Officer: Shane Ogilvie

Co-Founder/ Chief Strategy Officer: Shari Walczak

Creative Director/ Art Director: Francheska Galloway-Davis

Creative Director/ Writer: Lindsay Eady

Managing Director: Dic Dickerson

Strategy Director: Jenn Munoz

Business Lead: Amir Koia

Project Lead: Julia Zammit

Project Lead: Soraya Bendaba

Studio Director: Jamie Morren

Agency Producer: Melanie Lambertsen

Production Company: Someplace Nice

Director: Pete Henderson

Director of Photography: Stuart James Cameron

Executive Producer: Chilo Fletcher

Line Producer: Erik Wilson

Editor: Sheenah Jennings

Sound: Stephen Stepanic

Post Production: The Vanity

Online/VFX: Mike Medeiros

Producer: Katie Methot

Casting: Mann Casting

Print Production

Photographer: Clay Stang

Assistant: Al Quintero

Props stylist: Christine Roberts, Judy Inc

Wardrobe stylist: Serena Vaz, Judy Inc

Hair and Make-up: Aniko Tar, Judy Inc

Retouching: Marcelle Faucher

Media Agency: Initiative

VP, Client Advice & Management: Ishma Alexander-Huet

Director, Communications Design: Aziza Syed

Senior Planner, Communications Design: Mona Quelnat

Digital Director, Communications Design: Lara Senbanjo

Media Strategy Director: Stephanie Freeman

Media Buyer: Andrew Berkeley