In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"The Pee Analyzer" from DDB Group Singapore remind me of the McFarland Beer Pissalyzer , which might not have been as hight tech, but it was telling people to cab it in May 2011.
Still, DDB Group went so far as to connect the pee-er to the RFID car key-tag, and measured the alcohol content in the urine at the urinals. When someone who tested as "too tipsy; should taxi" arrived at the valet to get their car, the RFID tag would remember and flash red: this person should use a car service.
This piss test was so successful in preventing drunk driving that the system now rolls out in bars and clubs all over Singapore.
Next step - measuring for drugs. I kid. Also, do girls not drive in your world?
Ad agency: DDB Group Singapore
