In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Our hero, in a landscape that feels like it was invented by Tim Burton on prozac, is late to his wedding. His inflatable cloud car breaks down and he has to run to the cloud gas station to eat some bubble-gum and be catapulted to the church on time. Sure sure, it doesn't really tell me anything about cloud storage or telephone services, but it is a very pretty other world and I'm sure we'd all like to have a bit of that.
Client: Pelephone Cloud
Agency: ACW Grey, Tel-Aviv
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art director: Nimrod Maiman
Client manager: Daphna Gan
Account manager: Katie Orezki
Producer manager: Meital Tzoref
Producer: Nurit Rimon
Production Company: Mulla Productions
Director: Eli sverdlov
