In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I'm only putting "deaf" in quotation marks as a super bowl commercial can't really be deaf, it's an ad for crying out loud. Coolness though, that PepsiCo who is sponsoring the closed captioning for the game and had the idea to do a silent ad.
"Bob’s House" which will air during the superbowl is an ad which illustrates a popular joke in the hearing impaired community, and was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities. Super adgrunts click the image above to take a sneak peak at the super bowl ad, all others see the making of "Bob's House.
Pepsi
