Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
Will air in the first quarter.
Featuring Will.i.am performing Bob Dylan's anthem "Forever Young."
Agency: TBWA\Chiat\Day Los Angeles
Client: Pepsi (“Refresh Anthem”)
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Director of Broadcast: Richard O’Neill
Agency Executive Producer: Anh-Thu Le
Agency Senior Producer: Mila Davis
Agency Producer: Rob Saxon
Production: MJZ?Director: Dante Ariola?Executive Producer: Jeff Scruton?Producer: Natalie Hill?Director of Photography: Chris Soos??Editorial: Rock Paper Scissors?Editor: Kirk Baxter?Additional Editing: David Brodie?Producer: Mike Goble?Assistant Editor: Ryan Seegers?Executive Producer: Carol Lynn Weaver??Online/VFX: Method Studios?Executive Producer: Helen Hughes?Producer: Scott Boyajan?Creative Director: Alex Frisch?VFX Set Supervisor: Gil Baron?CG Supervisor: Andy Boyd?Lead Compositor: Jake Montgomery??Research: Nickerson Research?Susan Nickerson??Mix: Play Studios?Executive Producer: Sara Hartman?Mixer: John Bolen