Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Erik Rinsch takes the five lines and spins a dark cold story with robots, Moscow in winter, murder and deception, complete with an action packed motorcycle vs police chase.
Agency: DDB, London
Client: Philips
Interactive Agency: Tribal DDB Amsterdam
Director: Erik Rinsch
Production Company: RSA
Interactive Production Company: unit9