Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
A father gives his son everything, including the inspiration to be a proper superhero. Years later, th father finds that his son is a proper superhero when the father is inoculated against pneumococcal pneumonia, which has an increased risk in older individuals.
It may be a slightly cheesy story, but it's very well told.
Client: Pfizer / Prevnar