In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The PHNX Awards announced four Grand Prix winners at its online ceremony at 6 pm CET on June 16.
The biggest prizes went to work from the UK, the US, Canada, and Guatemala.
“Open Spaces” for Burberry by Riff Raff Films (UK)
“Better With Pepsi” for Pepsi by alma DDB (US)
“Did you mean Whopper?” for Burger King by Publicidad Commercial MullenLowe (Guatemala)
“Tough Turban” for Pfaff Harley-Davidson by Zulu Alpha Kilo (Canada)
There was no Grand Prix awarded in the Strategy & Technique category. The jury felt that the selection was too diverse to choose an overall winner and that each candidate stood on its own merits.
There were 108 winners in the competition, including 25 Golds.
The third edition of the PHNX Awards attracted 1050 entries and participation by more than 900 jurors voting online. The jury is one of the world’s most diverse, comprising not only creatives but also strategists, clients, industry leaders, consultants and journalists – in short, jurors from every corner of the industry.
