In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
First up, the grand prix of Cannes 2002, second, Missing Links campaign for the same shop in 1999. Interestingly they both hung posters on dogleash holders and other places for "piercing" a poster = same unusual media idea too!
The top one was pierced onto dog leash holder etc - the bottom one was nipples pierced by the staples mid-magazine. Either way, OUCH!
