In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
EXTRA STRINGY CHEESE oh god this actually makes me want pizza, despite the grossness of seeing food underneath peoples feet. I love stringy cheese, and I love the detail of cheese painted onto the escalators here to demonstrate stringy cheese. Someone call the pizza place STAT!
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
