National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
This new campaign for Gay.com will run from October-December, and depicts feet playing footsie as different characters. The campaign was created by the in-house creative services team at PlanetOut Inc., lead by Creative Director, Christy Schaefer. Online ad banners and more from the campaign can be found at: https://www.specials.gay.com/more. The commercial will play at gay bars and events around the country.