Polish retailer Jabłka Adama Takes A Bite At Apple

Here's a tricky one. You're an Apple reseller. How on earth do you rival a company which is known for its luxuriously minimalist interiors, industry-leading customer service, and a legendary user journey? How do you compete on an even footing, when you know any attempt at mimicry will feel like a cheap knock-off?
The answer: you do as Polish retailer Jabłka Adama (Adam's Apples) has done, and give the Apple aesthetic your own unique tongue-in-cheek twist.
The agency behind the concept, MINIMA Advertising People explain their vision:

From the Silicon Valley to a grocer’s store...
What does a MacBook have in common with a fruit stand?
A Polish Apple reseller has found an innovative way to stand out from the crowd: selling Apple products at... a fruit stand.
High-tech products from the Silicon Valley and Poland’s top export make a great team. Proof? The concept was the founding idea behind Jabłka Adama – a brand that entices Apple fans in a way that’s truly its own. Its corporate identity consciously omits elements inherent to the high-tech industry. These are replaced, both in the store and on the website, by smiling faces, juicy apples and an invitation: Bite now! Why such a tag-line? It’s simple - Anna Szymczak, Managing Director at MINIMA explains. – We’ve shown customers the joy of making buying Apple products as easy as biting into an apple.