Considering that practically everyone has been talking about the huge gash in the floor of the Tate, Doris Salcedo's 3ft deep and 584ft long installation called Shibboleth - affectively known as "Doris' crack" - it was only a matter of time before someone hijacked it to try and crack into the papers with their brand.
London creative team Max Bugoyne and James Beswick did just that.
Creative team: James Beswick, Max Bugoyone
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That's a brand from a Bugoyne era. Is that the Beswick they could come up with?
Sorry, I'll get my coat.
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PermalinkPfftthahahaha.
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PermalinkDon't forget your hat.
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Permalink....So if I use polycell I'll end up with giant cracks in my floor? / dense
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PermalinkThat's how I saw it. It seems sort of like using the Liberty Bell as an example or something.
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PermalinkYes, it seems a little backwards to brand the wrong, but I understand the hype about this crack made it a very difficult stunt to pull off and I applaud them for their chutzpah.
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PermalinkThis advertises Max Bugoyne and James Beswick rather than polysomething.
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PermalinkStill, I admire that they managed to do it.
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