Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Predator Watch is an initiative to stop predators from soliciting sex from children online.
A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.
Tagged with the line “Attention predators: undercover officers are online,” the print component depicts police officers wearing hyper-real masks of children’s faces. A TV spot and a microsite are also part of the campaign.
For more information visit PredatorWatch.ca
* Title: 180
* Client: Children of the Street Society
* Creative Director: Ian Grais / Chris Staples
* Art Director: Lisa Lebedovich
* Writer: Rob Tarry/ David Giovando
* Broadcast Producer (in house): Ann Rubenstein/Laura Rioux
* Production Company: Industry Films
* Director: Bob Rice