In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Don't worry, it happens to the best of us" grandpa reassures his grandson, who got his hand stuck in a Pringles can. Then follows a series of people with pringles cans in their hands, judges, Airpor ground crew, gameshow contestants, and even Meghan Trainor.
