In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
95.5FM is the biggest radio stations in Israel that focuses on news and current events.
in order to promote the station we came up with a campaign which presents a new insight that looks at the daily real world as a soap-opera and lures the audience to tune in and escape from their everyday lives. We took 3 pressing issues from the current news and presented them as soap opera ads
The Client: Shapam – 95.5FM
Media: print
Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Arbel Berman
Copywriter: Oren Ben-Naim
Executive Client Director: Tal Fishbain
Account Supervisor: Adi Sharon
Planing: Lidor Zohar-Avitan
Producer: Shira Robas & lirona spivak
Producer: Lirona Spivak
Image processing: Shlomi Amir
Published: August
