In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The old saying about life being stranger than fiction applies for advertising as well, this "speed kills" sign in Tomsk a PSA encouraging drivers to slow down as speed kills, has gotten a funny addition. A car crashed into it. For realsies. Can we give out Lions awards for real life irony?
In Tomsk, the driver crashed into an advertising design with public service announcements for the safety of road dvizheniya. Obychny poster with the slogan "Speed must be reasonable" in a crash has become a complex social project, worthy of winning the advertising festivals. Unfortunately for the advertising business, this statement is not a fictional accident for more effective social impact of advertising on the drivers.
Related PSA's
The town of "Speed" changed its name to "Speedkills" after 10K likes on Facebook
Innovative Outdoor: Slower Is Better - cost of speeding signs that check your speed.
Rodney District Council - Haunting Girl - Ambient, New Zealand
Graphic PSA "texting while driving" might be the best ad ever says Donny Deutsch
Don't Speed Ambient PSA - "Bars"
Gwent Police PSA - Texting while driving - (2009) 4:16 (UK)
