In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Shortly before the 1999 Superbowl, and during the Australian broadcast of the opening of the 1998 Commonwealth Games, a very special Qantas commercial aired, featuring the Australian Girls Choir and National Boys Choir.
Filmed all over the world, the choir sings on the Brooklyn Bridge, on the great wall of China, in the Kings Canyon, Australia and countless scenic places. It cost over 3 million USD to produce and was at the time one of the most expensive ads ever made. Aired both in the US and Australia, and with a lot of earned media the ad was seen by an estimated 31.7 million viewers.
Client: Qantas
Title: Australia Home II
Ad agency: Singleton Ogilvy & Mather, Sydney
Executive Creative Director John Singleton
Creative Director/copywriter Paul Duane
Creative Director/Art : Ant Larcombe,
Agency producer: George Saada.
Director: Iain Mackenzie
Production house: Window Productions, Sydney,
Producer Andrew Morris
Editor: Bernard Garry
Music production: Les Gock
Song: "I Still Call Australia Home" written by Peter Allen
