Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
In this ad - which is actually a remake of a creative idea seen in this Italian ad ten years ago - a Chinese woman is doing the washing when a black handyman (painter, we assume) comes into the room and starts flirting with her. Ever resourceful, the woman beckons the man, then shoves a washing powers capsule in his mouth and throws him into the washing machine. Out comes a sparkling clean Chinese man after the rinse is done. Naturally, there's an international outcry about the ads racism - but here in Adland we're more appalled by the acting, horrific lighting, poor editing and atrocious soundtrack.
On a completely unrelated note, "俏比" look like "easy" in Swedish (Lätt).