Questions for Gioni's Revenge campaign

There's been a lot of talk about the silly condiments spanking the people as revenge campaign all over the interwebz. No doubt you've seen it. We've posted about it, too. We've had questions for Milan advertising agency Alch1m1a.
Questions that no one else has asked. So we will be the first:

Question: did this shit even run, since it's nowhere to be found on your website?

Question: (which comes from a hat tip): Since Kami Tora is a very prominent manga/hentai artist, did it ever cross your mind to I don't know, maybe not make it so obvious you traced the image (minus nut sack) of the same dude gettin' his butt spanked?

Question: Did you also nick the execution style (yellow background, exact same typeface) from this campaign done for Zierholz Premium Brewery, by Grey Canberra?

Final question: What's Italian for "Lolza?"