Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Insight: There are situations where you shouldn't laugh. If you laugh there, something must be really funny. Like say, for example, when you just fired half the office you bastard boss from hell. I'm getting Sedelmaier meets Roy Anderson vibes in the execution here, and that retro works for me.
Agency producer: Roosa Rudkiewicz
Director: Markus Virpiö
Producer: Johannes Lassila
Ale from 358