In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
abstract:groove gives a twist to Italian TV screens!
abstract:groove is proud to present this brand new commercial for RefrigiWear, an historical insulated clothing brand born back in the 50's in the industrial settings of New York's Meatpacking District.
The primal ispiration came out from automotive design, in particular the italian collective tried to evoke the most technological and futuristic side of vehicles development aesthetic, navigating between hermetic and nocturnal atmospheres.
Furthermore the abstract:groove creative team searched for an alchemic coexistence between 3D visualization and 2D mechanical (de)signs.
Additional lighting effects were created by filming in studio real lens flares, combined afterwards with CGI elements to give a most analog look to the final image.
