In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Why would you even go out when you can seductively prance around in your la Perla underwear trying on different shades of lipstick all night? Revlon just put the sexy in lipstick. Hot on the heels of 50 Shades of Grey making box office magic, Revlon and agency GPY&R Australia approached director Ben Briand for this sultry new commercial showcasing the Ultra HD Lipstick collection. It combines moody noir atmosphere with the brand's sexy “Love Is On” philosophy. She even blindfolds him at some point.
Director - Ben Briand
DOP - Jeremy Rouse
Producer - Ainslee Littlemore
Production Design - Miles Pitt
Production Company - Collider Films
Agency - GPY&R Sydney, Australia
ECDs - David Joubert and Bart Pawlak
Sr. Creative: Kate Burt
Head of Content: Elissa Maine
Client - Revlon
