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A grumpy old man hates de Rio Carioca Beer ads and find them a bunch of losers.
"These Rio Carioca Beer ads
"Rio Carioca Beer ads never shoed a woman in a bikini!"
The grumpy old man insists: "I'm not being funny about these Rio Carioca Beer ads. My son likes them. He's a loser too."
Campaign: #losers
Brand: Rio Carioca Beer
Agency: 11:21
Criative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Account Manager: Diego Crisostomo
Media Manager: Rodrigo Sani
Production Company: Movie Machine
Director: Bruno Miguel
Approved by: Luiz Eduardo Vieira