Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
DDB Brazil in São Paulo has created this campaign which nods to 1970's Newsweek in its style, part political and part humor. Kinda like Rolling Stones readers then I guess.
Art director Rodrigo Bombana Copywriter Edson Oda teamed up with Photographer Ricardo Rojas to create these ads. See inside.
DDB Brazil