In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In Bucharest the majority of drunk drivers are men.
Because it's nearly impossible to drink without going to the toilet, the urinals in pubs were changed into a drunk driving test, as an active reminder that your ability to drive is hampered by drink.
Advertising Agency: Mercury360, Bucharest, Romania
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu Additional
Credits: Corina Gliga