In Bucharest the majority of drunk drivers are men.
Because it's nearly impossible to drink without going to the toilet, the urinals in pubs were changed into a drunk driving test, as an active reminder that your ability to drive is hampered by drink.
Advertising Agency: Mercury360, Bucharest, Romania
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu Additional
Credits: Corina Gliga
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