In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
What seems at first like a "Lifestyles Of The Rich and Famous" story on glamor and all things luxe, becomes a much more important message. Matt Preston tells us The World's Most Costly Pizza is so-called because it cost a child's life. Just by leaving the pool to check on the oven, or answer the front door, your child could drown and die. So keep watch no matter what.
Client: Royal Life Saving - Australia
Agency: 303 MullenLowe
ECD: Richard Morgan
Copywriter: Harry Standford
Art Director: Nick Plomp
Business Director: Felix Curry
Director of PR: Melissa Grove
Director of Content: Lenni Andronicos
Digital Design Director: Alex Beech
Managing Partner & Client Services Director: Tony Dunseath
Managing Partner, Digital & Innovation: Brad Morris
Production Company: Hecktown Pty Ltd
Editor: Mark Parry
Director/Producer: Adam Blaiklock
Sound Engineer: Barry Stewart, Sound Reservoir