In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Airing in 1st Quarter
That search engine looks awfully familiar...
The concept and copy for the spot was created by Vin Gupta
Agency: creative:mint
Animation: Geoff Callan and Daniel Grace
