In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I love this idea almost as much as I love Portugal. To promote the Galaxy S10 with the great camera, Samsung sent a photographer, a skipper and a travel writer on a trip around Portugal's coastline, photographing it all, creating the world's longest panorama. That's over 5000 photographs and 943 km. You can view the entire image on Samsung's site here. Sure, we could argue that this may sell Portugal more than Samsung, but then Samsung always makes ads a little more local depending on the market. This is in stark contrast to Apple, who create their global billboard campaigns in LA, and that's why you have photographs of nightlife in Hong Kong sprung up in Sweden. If this case study ends up selling Portugal to work-weary adgrunts I'll just add, do take a weekend in Lisbon, a stroll through Sintra castle, or a trip to a nice beach. Portugal is beautiful and inspiring and the food is terrific. Please bring me back one of those little roosters, The Galo de Barcelos, I'm obsessed with it.
Ad agency: Uzina, Lisbon
