In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
New Mills AFC is the worst football club in England. They hadn't won a game all season. The town doesn't even both to show up to the games. Something had to be done. Enter: Samsung. The equipped the entire team with Samsung Gear VR–glasses so they could receive a pep talk from none other than Harry Redknapp. And was incredibly inspiring and motivating. So did they go out there and win? No! When I saw that I had to laugh. Okay, so all that technology for a virtual pep talk and they are still the worst team, eh? So much for VR. What I will say is this: Harry Redknapp's speech which you can see below, is a treat. With just the right amount of keyboard schmaltz and inspirational words. "Winning is a choice....on the pitch and in life." Nice touch his calling out those guys by name, too.
Marketing Director: Adam Fors
Agency: DDB Stockholm
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Account Manager: Susanne Ytterlid
Account Director: Christian Westelindh
Business Director: Jacob Sandström
Planner: Patrick Wilkorsz
Graphic Designer: Sebastian Reinbring
Agency Producer: Mattias Coldén
Production Company: ACNE
Film Production: House
Director: Anders Jedenfors
Producer: Kalle Wettre
Music: SacredSacred
Post Production: Chimney