In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
For the Sochi 2014 Paralympic Winter Games Samsung shows us athletes fighting everything they hate. Early mornings. Rain. Snow. Cold. Heat. Wind. Sidewind. Downward wind. Downhill. Uphill. Hell. It gradually speeds up to the moment where they succeed. Where they win. Where they lose. And that's where the real problem lies. "I hate losing"
Ad Agency : 72andSunny, Amsterdam
Production : Smuggler
Director : Henry-Alex Rubin
Executive Creative Director : Carlo Cavallone
