For the Sochi 2014 Paralympic Winter Games Samsung shows us athletes fighting everything they hate. Early mornings. Rain. Snow. Cold. Heat. Wind. Sidewind. Downward wind. Downhill. Uphill. Hell. It gradually speeds up to the moment where they succeed. Where they win. Where they lose. And that's where the real problem lies. "I hate losing"
Ad Agency : 72andSunny, Amsterdam
Production : Smuggler
Director : Henry-Alex Rubin
Executive Creative Director : Carlo Cavallone
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
