In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
About 90 members from "The China Advertising Association" were expected to be in Cannes this year, but their trip has been canceled due to SARS.
"To prevent SARS from reaching other countries, The Chinese government has decided that all trips and activities abroad should be canceled." Shi Xuezhi from the Chinese Advertising associations explains in a letter to the Cannes Lions.
Roger Hatchuel of Cannes Lions welcomes the decision, "the spontaneous decision by the Chinese in combination with the French governments initiative regarding SARS is 'insurance' for other people on their way to Cannes."
