National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The people who fly SAS are big thinkers. They don't just travel. They go beyond the "I'm a traveler not a tourist," philosophy and view every excursion into some life-changing moment, be it a city that inspires you to build your own city, or knowing you'll meet the woman of your dreams, fall in love, get married and have a nest of children surrounded by white picket fences.
In other words, people who fly SAS are crazy. Great casting here though. I love the fact I was upset the woman kept interrupting the guy at first. Then after she's done rambling, it's his turn to go off on his tangent
Client: SAS – SCANDINAVIAN AIRLINES
Agency: Åkestam Holst
Creative Director: Magnus Jakobsson
Art Director: Joakim Khoury
Copywriter: Magnus Jakobsson
Production Manager: Anna Svensson
Client Lead: Johan Östlund
Planner: Simon Gustafsson
Production company: Giants & Toys
Cinematographer: Fredrik Bäckar
Director: Jens Jonsson
Producer: Calle Isberg
Agency Producer: Leila Widgren
Post production: SWISS
Music: Adam Nordén