HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
"Say Ja to the amazing Swedish diet" these girls sing. Much like the Swedish Bikini Team, these gals dress only in blue and yellow, have lots of blond wig-hair, and pose in front of Swedish stuff like
, and on
That last thing is actually a common Swedish phenomenon, actually. How else can you keep working on your ski-skills when there is no snow?
Either way, this is no joke, it's a real product. It's your regular diet drink sold by CVS, and the ad is a parody of a parody of a parody. There's something very Swedish about that. We love in-jokes.