In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This is what you call "inside baseball," but it makes sense for the audience. I wasn't aware that when fan favorite Felix Hernandez steps on the mound, #HappyFelixDay blows up on Twitter. In this spot, Felix Day becomes and actual day that people in Seattle celebrate. From baseball cupcakes to a Felix Day ring and more. Even school gets cancelled. Nice moment too, in the last scene, Felix strikes out an opposing batter as the Mariners catcher presents him with a golden “K” balloon (the symbol for strikeout) as a consolation prize. Happy Felix Day!
Agency: Copacino+Fujikado
ECD: Jim Copacino
CD: Mike Hayward
ACD: Andrew Gall
AD: Andy Westbrock
Producer: Kris Dangla
Account Dir.: Chris Copacino
Account Exec: Melody Kromer
Production Co:: Blue Goose
Director: Ron Gross
Exec Producer: Bill Hoare
Editorial House: Dubs, Inc.
Editor: Troy Murison
Audio House Clatter & Din
Engineer: Sam Gray
Online/Color: Workbench
Kevin Adams