Here's an interesting media buy as an idea from our pals down under.
Seek, seek.com.au, Australia's "number 1 job search site" wanted to hammer home the point of their new positioning, which is that ‘a new job appears on their website every 30 seconds’ - so Leo Burnett Melbourne bought airtime between the commercials in a typical 2-minute ad break to drive their point home.
The combined media buy equals a traditional 30-second spot, but it must have been a bit of a logistical nightmare to buy, I love it when all agency departments get in on the creative fun. More like this, please!
