HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
We reported a few days ago that the CCO of JWT New York had filed a suit against the CEO claiming he had made sexist and racist remarks. An internal message sent March 10 from WPP lawyers to JWT staff, states that they've conducted an internal investigation and found no evidence to support the claims. Staff were freely allowed to share this email with clients.
"WPP lawyers have been conducting an inquiry into previous correspondence on these matters since Feb 25 and has found nothing as yet to substantiate these charges.
"I am aware of the allegations made against me by a J. Walter Thompson employee in a suit filed in New York Federal Court. I want to assure our clients and my colleagues that there is absolutely no truth to these outlandish allegations and I am confident that this will be proven in court."
Clients that AdAge spoke to either declined to comment, or said they'd been assured there was no truth to the allegations.
Meanwhile WPP are investigating another CEO for claims of "racist" blog post. Mauricio Sabogal, CEO of out-of-home media agency giant Kinetic Worldwide, wrote a blog post on Tumblr that said (in Spanish) basically that 'gringos' were uncultured. It was in reference to the movie "The Interview", and he was making a point that parodying a world leader that way was "a little bit the consequence of the typical ignorance common among the gringo population, that lack worldliness and a passport, and the yellow influence of CNN that exaggerates news to raise ratings".
(Someone please inform Mauricio Sabogal that Seth Rogen and Evan Goldberg who wrote the film are both Canadian.) The opening lines of the interview muse over Americans love for abbreviations, something I myself have noted on several occasions. They have BO and TP, PT and OJ, which is funny to a foreigner before we catch up on the language code.