Shapa radio advertising - Power of sound / Ear traffic jam (2014) print (Israel)

An eternal traffic jam on highways that are shaped like an ear. I had no idea traffic was this bad in Israel, but that is a good argument for using radio media for advertising. 

Bruckner Yaar Levi, Tel-Aviv, Israel

Advertised brand: Shapa radio advertising.

Advert title: Shapa the power of sound

Headline and copy text:

over one million people hear your commercial every single day.

Shapa radio advertising- the power of sound.


Art Director: Sara Lev

Copywriter: Adam Peled

Executive creative director: Yoram Levi

Photoshop & 3D Illustrator: Lin  Friedman

Studio Management: Avi Avidan

Account Supervisor: Yarden Enosh

Account Executive: Lee Duek

Head of Strategic Planning: Asaf sides 

Media Directors: Carmit Dori, Linda Yachbas

Office Producers: Sivan Leshed, Tali Sasson

Traffic: Anna Napadow

Published: December 2014

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