In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
My roommate is a photographer, so when his birthday was coming up I spent a silly amount of time trying to make a camera-lens travel-mug for him to drag his coffee around in. I failed, my welding skills aren't what they used to be and I never did look as cool as Jennifer Beals doing it.
So when this popped into the submission box I mentally high-fived art director Sharad Haksar and Creative Director Anantha Narayan of 1pointsize for coming up with the world's first camera lens calendar. I want this!
Click on the image to enlarge it and view the details better.
TARGET AUDIENCE: Key international clients of photographer Sharad Haksar
THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.
THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.
SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.
THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.
