Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
A kid puts on a brave face for every setback he meets. Including the news that he'll spend Christmas with his mum in a shelter.
The ad concludes with the line: “No child should have to put on a brave face but without a home
Ad agency: Don't Panic London
Director: Si&Ad
Production Company: Academy
Song: Dean Martin - When You're Smiling