National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
A kid puts on a brave face for every setback he meets. Including the news that he'll spend Christmas with his mum in a shelter.
The ad concludes with the line: “No child should have to put on a brave face but without a home
Ad agency: Don't Panic London
Director: Si&Ad
Production Company: Academy
Song: Dean Martin - When You're Smiling