HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
Like the rest of the planet we want to know a few things about that Volkswagen Polo terrorist viral (adland post Jan 18), or 'fake' ad, or whatever you want to call it, and Dan kindly humored us with a few answers.
Yes, that Dan, from Lee and Dan (LAD).
So what do we know about this ad? Well, it was shot on 35mm, and ever since it came out the lads phone has been ringing off the hook. Lee and Dan are extremely tightlipped about who furnished them with the cash to film this, but they will tell us that they wrote the script and they worked with a Director named Stuart.
adland: What happens to you if you break your vow of silence?
Dan: .................................
adland: Have you received any death threats or other interesting forms of outrage yet?
Dan: We know a good plastic surgeon.
adland: (I hope you don't mean this one ;).
Is it true that those cars only have teeny-tiny 13 inch wheels?
Dan: I think the one in the film is rollin on 14's.
adland: Was the driver wearing his seatbelt?
Dan: Of course he was!! it's illegal not too!
adland: What is your preferred recreational beverage or substance for creative inspiration?
Dan: A nice cold pint.
adland: What's next?
Dan: Cannes?