Skittles - The Portrait / Steven Tyler (2016) :30 (USA)

Steven Tyler marches into the scene and delivers the one decent line in this ad: "I've got minds to twist and values to warp", before it all goes a bit pear shaped. He's looking at a singing skittles portrait of himself, and it's not weird enough to be strange or funny, nor bizarre enough to beat that #puppymonkeybaby that Mtn Dew Kickstart came up with. If people are making #SkittlesArt with your candies, they're not eating them. It's time you face the music, Skittles, and retire this "Taste the Rainbow" campaign. Adding a celebrity doesn't help.

Client: DDB Chicago

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Anonymous Adgrunt's picture
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kidsleepy's picture

Man, say what you will about Skittles weird for weird's sake advertising but up until now it never needed to have borrowed fucking interest. It was proof positive you don't need to pay a shit ton of money to some sellout shill to make a great spot. Now they completely ruined it. Actually they went beyond ruining it completely. They brought it down to the level of an M&M'S spot.
God, I am so tired of celebritising.

Dabitch's picture

"celebritising" why have I not been using this word? Dammit Kidsleepy, you get a raise.