In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Steven Tyler marches into the scene and delivers the one decent line in this ad: "I've got minds to twist and values to warp", before it all goes a bit pear shaped. He's looking at a singing skittles portrait of himself, and it's not weird enough to be strange or funny, nor bizarre enough to beat that #puppymonkeybaby that Mtn Dew Kickstart came up with. If people are making #SkittlesArt with your candies, they're not eating them. It's time you face the music, Skittles, and retire this "Taste the Rainbow" campaign. Adding a celebrity doesn't help. Client: DDB Chicago
